No more fast fashion!

Since I was a teenager I was your standard fast fashion consumer. Because I was buying fast fashion weekly to stay on trend, I had a closet crammed with clothes, some of which still had the price tag on.

I did not think about who made my clothes or the fact that I did not wear the pieces more than a handful of times before getting rid of them.

This winter I moved to another apartment, a smaller one; and it forced me to go through my closet.

There were so many clothes I was not wearing anymore, and I felt so embarrassed to say the least.

At the same time, I had gotten more and more aware of the underlying aspects of the fashion industry, the impact it has on the environment and the people producing our clothes.

Suddenly I could not stop thinking about the horrible impact that my clothing consumption had on the environment and people. So I decided to stop!

Stop my consumption of fast fashion.

Stop my never ending search for a better closet. Stop buying things that I barely use.

And stop supporting brands that does not work towards a better and more sustainable world.

I recently read a sentence on Instagram that really leveled with me. It really describes the way I have started thinking about sustainability and fashion.

This is a great place to start, but it is not a great place to end.

An Instagram Quote

Buying Second-hand clothes is a great place to start…

My great place to start was second-hand clothes, as these items have already been produced and by buying them, I was extending the item’s lifetime.

I challenged myself to not buy newly produced clothes for a month. If I wanted to buy anything it would have to be second-hand.

It was a great success, especially because I enjoyed buying pieces on the more unique end of what the fast fashion industry had to offer.

When I got started shopping second-hand, I didn’t want to stop.

I had learned so much about the true cost of fashion and felt like I needed to do more. So I created the conscious challenge, to make sure I did not stop at second hand but continued to evolve and improve myself to become a more conscious consumer.

You may also like to read: How to wear Vintage clothes

By Dr. Maddie Seys (Fashion Editor)

Conscious Consumption is the next step…

The realisation that conscious fashion has so many aspects to it, other than just consuming second hand instead of newly produced clothes, has been an eye-opener.

I have realised that it really is about having a more conscious approach to consumption and life in general. To not buy clothes because you are bored or sad, but to purchase when you absolutely love the piece and cannot live without it.

Conscious Fashion is about cherishing your clothes, to repair it when it is broken.

It is about being creative with the clothes you already own, instead of opting for the easy solution of just buying something new.

The biggest challenge for me now is to figure out how to stay current, with a closet that is no longer changing in the same pace with the fashion industry.

This requires a large portion of creativity, but it is really fun to be improving and getting challenged every day.

My June challenge is to wear 5 pieces that have been sitting in my closet for more than a year, and it is really difficult.

I hate walking out of the door in clothes I do not feel 100% comfortable in, so my creativity is really challenged these days. However, I am never going back to how I used to consume clothes.

I am, as a consumer, not perfect. I too harm the environment, but I have realised that clothes have been one of my biggest environmental “sins”. So I am going to keep trying to change it.

About me:
I am a 25 years old Marketing and Strategy Masters student, who is living in Copenhagen. Currently, I am just trying to juggle school, friends and family, and my pursuit to do a little better and to become just a little but more conscious as a consumer. Check my Instagram page, @theconsciouschallenge and blog, or

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