Congratulations you are expecting a baby, but now your clothes don’t fit.

Where do you go to shop for maternity tops?

Maternity Tops: recommendations from women in academia

#1 Asda

Shop for maternity tops, bottoms, nursing, and swimwear.

#2 Mothercare

Review: Mothercare’s line has “lots of comfortable, pretty and affordable tops.”

#3 Jojo Maman Bebe

They describe themselves as “UK’s favourite boutique mother & baby brand.”

Review: “Jojo Maman Bebe do wrap tops that are nursing tops but work really well in pregnancy too; especially for curvy women!”

#4 GAP maternity (online only)

Description: Discover stylish maternity clothes from Gap that make you feel as beautiful as your changing shape.

Top Tip: “Sign up with gap online to get emails with discount codes and lots of great maternity tops to be had! I bought a few and they were great!”

#5 Can I Breastfeed in it

This is a Facebook group that has a sister-page where women sell their clothes.

All you have to do is post your size and requirements, and people will reply with whatever they are selling that matches your needs.

#6 New Look (online only for maternity)

Description: Discover your perfect pregnancy clothes from New Look’s maternity clothing, including tees, jeans and standout maternity occasion wear.

#7 Bravissimo

This is not an exclusive maternity store, but they might be worth a try for comfortable clothing.

#8 Freya

Review: “I always think key to an outfit is a good bra. ! Have found the perfect supportive non-wired bra from Freya if anyone needs to know…”

#9 2nd-hand maternity clothes from eBay

Review: “…  lots of maternity stuff gets sold almost brand new.”

Review: “If you don’t mind second hand, ebay is great for choice. There are lots of hardly worn or never worn stuff on there!”

#10 ASOS

Review: “The ASOS Maternity range – some of the most comfortable and body-diverse breastfeeding/pregnancy clothing I found, and most of it more stylish than the bland pastel tents available elsewhere. It saved my life!”

Review: “ASOS!! Best maternity hands down.”

Review: “I settled for ASOS (free returns) and Jojo maman bebe. Combined they give enough choice for nearly everything.”

#11 Vert Baudet

This is for the nicer stuff, when you have a bit of money to splurge.

#12 Frugi

Review: “Frugi always have a few bits and it’s much nicer quality than a lot of the maternity stuff I come across.”

They sell organic baby and kids clothes.

#13 Purpless Maternity

They provide essential maternity clothing for every mum-to-be.

#14 hotMaMa

Description: Breastfeeding and nursing clothes designed for breastfeeding mums without that maternity fit!

#15 BOOB

Review: ” BOOB is my absolute favorite, a Swedish brand that doubles as maternity and nursing wear.”

#16 Yours

Yours are for plus-size maternity clothing.

#17 Mama Feels Good

Description: The Mothership of womens Tees! We’ve got you covered from maternity to nursing and back to regular women’s shirts.

Review: “Mama Feels Good are awesome.”

#18 TopShop (maternity)

Review: “I had good luck with Topshop maternity wear, and I am quite tall (5’10”)”

#19 Hotmilk

Review: “Hotmilk does the best lingerie and the most comfortable sleepwear ever.”

#20 Isabella Oliver

Isabella Oliver is designer/luxury maternity wear.

Review: ” I did get one black Isabella Oliver dress and you can dress it up for work (pearls for an event at House of Lords I organised when about 8.5 months pregnant!) or down for Home (cardigan and boots!).”


Maternity Style tips:

maternity tops stylish academic 2

Maternity Capsule Wardrobe

“I have never felt so stylish and well put together as I did when I was pregnant. I passed my capsule wardrobe to my sister-in-law and she said it changed her life – but it was a lot of vests & tunic type things comnbined with leggings and some pretty dresses I’m sure were all New Look.”

Dressing your new body

“I have always worn things with a waist, but it doesn’t work while pregnant (obviously), nor really while breastfeeding (I wear a lot of skinny pants and baggy tops).

Extend the lifespan of your regular clothes

“I bought some belly bands which covered up the gap between my clothes and my bump. It meant I could wear my own clothes for a lot longer.”


This article is inspired by a post on the Women in Academia Support Network Facebook Group.

All brands have been suggested by members of the group, and the reviews are their commentary.


Also check out the Stylish Academic Facebook Group.


You may also like to read:

An Academic’s Maternity closet on a budget – Shakira Quinoes

Being a Mum and a PhD Researcher was tough – Dudu Ndlovu

Meet the Scholar Natasha Morales – Stylish Academic